The Role of Data Quality in the General Data Protection Regulation

Solve the Challenges of GDPR Compliance

Ensure that your contact data is compliant with new GDPR regulations, using automated data quality tools. The European Union’s new General Data Protection Regulation (GDPR) involves strict new regulations regarding the use of individual data, encompassing privacy, data security, and data quality. These regulations have global reach, and affect any company that does business with EU residents. This includes both multinational corporations and US-based business, if any of the following are true:
  • You market to people who reside in European Union (EU) countries
  • You accept orders or do business with people in the EU
  • You provide services or events to people in the EU
  • You collect personal data that involves residents of European Union countries

Additional Resources

Why Worry About GDPR?

GDPR represents a sweeping change in global consumer privacy, governing the use of personal data for over 500 million EU residents. US companies who market to customers or prospects in Europe will now face strict regulations surrounding the use and storage of consumer data. Fines for non-compliance can reach up to 20 million Euros or 4% of your company’s annual turnover, whichever is larger.

GDPR compliance involves numerous factors including obtaining affirmative consent for use of an individual’s personal data, keeping track of individual consent, and processes and personnel to protect the integrity of consumer data. It gives consumers the right to obtain copies of their information, determine how this information is being used, and if they wish, have their data permanently erased. Above all, GDPR Article 5 ushers in new standards for data quality, stipulating that information should be accurate, up-to-date, and corrected without delay.

Service Objects can help make your contact data GDPR ready.

Automate compliance with GDPR Article 5

Our services will create a Certificate of Accuracy (COA) for each of your contact records to automate and document compliance efforts.

Update contact data
at time of use

Use our real-time APIs, Cloud Connectors or list processing services to append missing country to your records and ensure your data is always accurate and up-to-date.

Flag EU contacts
and leads

Quickly determine if your contacts and leads reside in the EU. Our tools can simultaneously validate a contact’s name, global address, phone, email address and device.

Why Service Objects?


  • Flags potential European Union (EU) residents in real time with response times as fast as 200 milliseconds
  • Creates a Certificate of Accuracy for each contact record, providing you with documentation to show compliance efforts
  • Validates and flags global contact records
  • Append missing country to your contact records
  • Verify incoming contact and lead data to eliminate the risk of non-compliance
  • Hundreds of authoritative sources updated daily
  • Access our services through real-time APIs, Cloud Connectors or list processing services


  • Helps identify EU contacts, allowing for custom rules to support GDPR compliance
  • Significantly reduces the risk on non-compliance with GDPR Article 5
  • Automate data quality checks to support GDPR compliance initiatives
  • Deal with a single data quality provider for all EU contact record validation
  • Have an accurate picture of the quality of your data on a regular basis
  • Demonstrate good faith compliance efforts, helping avoid fines and/or expenses
  • Keeps bad contact data from bogging down expensive marketing and sales platforms
  • Increase ROI on marketing campaigns by having a better understanding of the geographical location of contacts

Unmatched Industry Expertise

  • The most accurate data available from hundreds of authoritative and proprietary data sources
  • Over 4 billion contact records processed
  • 18+ years of experience
  • 2,800+ domestic and international customers
  • 24/7/365 customer support
  • Real time API services with dedicated support engineers
  • Hundreds of sample code available for easy integration
  • Over 90% of our business is from repeat customers who look to us as experts
  • Thought leaders in modern data and address validation

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