Service Objects Announces Significantly Enhanced Location Intelligence Capabilities

Improved geocoding now offers pinpoint accuracy and 99% address match rates

SANTA BARBARA, CA (September 7, 2022)

Service Objects, the leading provider of real-time contact data validation solutions, is pleased to announce a major performance upgrade to its core geocoding capabilities. These upgrades, which return accurate latitude and longitude coordinates from address data, now form an integral part of Service Objects’ suite of location intelligence services including its DOTS Address Geocoding (International and US), FastTax, Address Insight and Lead Validation.

Location intelligence capabilities have become increasingly important for our customers, and we are proud to now offer unparalleled geolocation accuracy for addresses anywhere in the United States.

Geoff Grow, CEO, Service Objects

This latest enhancement represents a groundbreaking improvement in location accuracy, enabling these services to match on over 99 percent of US addresses. Using authoritative new datasets for geolocation as well as improved algorithms, these services now feature significantly improved capabilities to pinpoint location intelligence, including the latest census data with over 140 geo-centric related demographic data points.

Some of the benefits of this upgrade include improved business intelligence for targeted marketing, more accurate and efficient delivery routes, improved detection of fraudulent leads and more. These enhanced capabilities represent Service Objects’ continued dedication to offering industry-leading location-based data from contact addresses.

“This upgrade is part of Service Objects’ commitment to continuous product improvement, where we incorporate the very latest in new data sources and capabilities into our services,” said Geoff Grow, CEO of Service Objects. “Location intelligence capabilities have become increasingly important for our customers, and we are proud to now offer unparalleled geolocation accuracy for addresses anywhere in the United States and around the world.”

These new upgrades are now available to existing customers using Service Objects’ services containing geolocation capabilities. To learn more about our contact data quality solutions, or to request a free live demo, please visit our website.

About Service Objects

Founded in 2001, Service Objects is the leading provider of Customer Data Validation, verifying online transactions in real-time including a customer’s Name, Address, Phone, Email and Device. Using Service Objects’ global validation and location web services, businesses can identify potentially fraudulent contact records, append additional contact information, and process customer contact data more efficiently. Service Objects has validated over 6 billion transactions, and major brands such as American Express, Microsoft, and Amazon rely on Service Objects for their Customer Data Validation needs. For more information visit or email

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