Service Objects Announces It Has Processed Four Billion Transactions

Validating 4 billion transactions improves datasets and leads to a better world.

SANTA BARBARA, CA (February 19, 2020)

Service Objects, the leading provider of real-time contact validation solutions, has reached a major milestone in the company’s history by processing its four billionth transaction.

Our system relies on complex datasets. With every transaction we run, our system gets better at weeding out bogus addresses and fraudulent information for our customers.

Geoff Grow, CEO, Service Objects

This milestone reinforces Service Objects’ role as the industry expert in contact data validation, with services that now include global address and email validation, phone validation and more. The company now serves over 2,800 customers, including major firms such as Amazon, Best Buy, Microsoft, Verizon and Mastercard.

“You might be wondering what data science has to do with waste. We’ve found that by examining transaction data through the lens of fraud prevention, data patterns can show evidence of malicious behavior like bogus registrations or organized theft,” said Geoff Grow, Chief Executive Officer at Service Objects. “Our system relies on complex datasets. With every transaction we run, our system gets better at weeding out bogus addresses and fraudulent information for our customers.”

Processing over four billion transactions reinforces Service Objects’ commitment to conservation, one of the company’s founding principles when it was first established in 2001 to reduce waste caused by bad data. Since the company’s founding, its data quality efforts, making sure addresses are accurate and deliverable for its customers, have resulted in saving over 2 million trees and 125,000 tons of paper.

“Our 4 billion milestone reflects the strong growth in the usage of Service Objects services over the past year, as well as the increasing role validated data now plays in marketing, fraud prevention, regulatory compliance, customer service and many other areas,” said Mr. Grow.

Service Objects’ record-breaking transaction volume and rapid customer growth were achieved by their commitment to service quality and corporate culture that have been a cornerstone of the company, including 24/7/365 support, guaranteed 99.999% uptime, unparalleled technical expertise and more.

To learn more about any of our global contact validation services, please contact us.

About Service Objects

Founded in 2001, Service Objects is the leading provider of Customer Data Validation, verifying online transactions in real-time including a customer’s Name, Address, Phone, Email and Device. Using Service Objects’ global validation and location web services, businesses can identify potentially fraudulent contact records, append additional contact information, and process customer contact data more efficiently. Service Objects has validated over 6 billion transactions, and major brands such as American Express, Microsoft, and Amazon rely on Service Objects for their Customer Data Validation needs. For more information visit or email

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