Service Objects Assists in California Reforestation Efforts

Service Objects is joining One Tree Planted in its efforts to repopulate the state with over one million new trees

SANTA BARBARA, CA (February 27, 2019)

Service Objects, the leading provider of real-time global contact validation solutions, is currently working in partnership with One Tree Planted to plant 10 trees in California for each new customer signing up for its services.

This is one of the ways that we try to give back to the areas we serve, for a cause that is very close to our hearts.

Geoff Grow, CEO, Service Objects

A recent CNN report notes that more than 147 million trees have died across California's 9.7 million acres of federal, state, local and private lands since 2010. In 2018 alone, an estimated 18 million trees died in California as a result of factors such as drought, disease and wildfires.

In response to this major environmental challenge, Service Objects is joining with 500 participating companies who have each promised to plant at least 2000 trees in California through One Tree Planted, with a goal of repopulating the state with over one million new trees.

“One of the reasons we decided to partner with One Tree Planted was that they gave us the ability to request the geographic location of the trees that are planted,” said Geoff Grow, Chief Executive Officer at Service Objects. “This year we chose to focus on our company’s home state of California, particularly because of all the devastation this state has faced as a result of recent wildfires and other environmental issues. This is one of the ways that we try to give back to the areas we serve, for a cause that is very close to our hearts.”

Service Objects was founded in 2001 with the goal of ensuring every contact record in every database is as genuine, accurate and up-to-date as possible. Since then, its expanded portfolio of data quality API solutions has saved over one million trees, 400 million gallons of water and prevented 30 million pounds of air pollution. The reforestation efforts by One Tree Planted made it a natural partner to help Service Objects continue to give back to the environment.

To learn more about Service Objects’ corporate conservation efforts, visit

About Service Objects

Founded in 2001, Service Objects is the leading provider of Customer Data Validation, verifying online transactions in real-time including a customer’s Name, Address, Phone, Email and Device. Using Service Objects’ global validation and location web services, businesses can identify potentially fraudulent contact records, append additional contact information, and process customer contact data more efficiently. Service Objects has validated over 6 billion transactions, and major brands such as American Express, Microsoft, and Amazon rely on Service Objects for their Customer Data Validation needs. For more information visit or email

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