Service Objects to Process a Record-Breaking Number of Transactions on Black Friday 2018

The company predicts it will surpass last year’s volume in line with holiday retail sales projections

SANTA BARBARA, CA (November 14, 2018)

Service Objects, the leading provider of real-time global contact validation solutions, will be open for business to provide a full complement of technical and production support services for its customers this Black Friday, November 23, 2018. The company predicts it will easily surpass last year’s volume and process a record-breaking number of transactions.

Black Friday is traditionally one of the busiest days of the year for many of our customers, particularly for those involved in retail and online sales.

Geoff Grow, CEO, Service Objects

The 2018 holiday retail season is expected to be the biggest on record, spurred on by an extended selling season driven by an early Thanksgiving as well as a projected $4.5 billion jump in online sales. Growth estimates for the overall holiday season from sources including Loeb, Visa and eMarketer range from 3.5-4.8% over 2017 figures.

Service Objects’ contact validation services enable retailers to ensure that an individual’s contact information is genuine, accurate and up-to-date, significantly improving package delivery rates and helping to prevent fraudulent transactions. During the busiest and most mission-critical times of the selling season, customers benefit from services offering real-time response in the sub-second range, 99.999% server uptime with multiple failover backups, and dedicated 24/7/365 technical support.

"Black Friday is traditionally one of the busiest days of the year for many of our customers, particularly for those involved in retail and online sales. Based on industry trends and predictions, we expect to process a record number of transactions that day, exceeding our totals from the 2017 holiday," said Geoff Grow, Chief Executive Officer at Service Objects. "Our services will continue to ensure that merchants can validate, clean and enhance their customer contact data in real time, backed by the support of our industry-leading technical team and extensive data sources."

To help new customers prepare for the holiday selling season, Service Objects offers a free API trial key with instant access to 24 data validation services. For more details on this or any of our global contact validation services, please contact us.

About Service Objects

Founded in 2001, Service Objects is the leading provider of Customer Data Validation, verifying online transactions in real-time including a customer’s Name, Address, Phone, Email and Device. Using Service Objects’ global validation and location web services, businesses can identify potentially fraudulent contact records, append additional contact information, and process customer contact data more efficiently. Service Objects has validated over 6 billion transactions, and major brands such as American Express, Microsoft, and Amazon rely on Service Objects for their Customer Data Validation needs. For more information visit or email

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