DOTS Name Validation

Capture Accurate Names at the Point of Entry

Having the correct name is essential to effectively communicating with a customer or lead. Name Validation performs a 40-step check to help your business weed out bogus and inaccurate names and prevents embarrassing personalization mistakes being sent to customers and prospects.

Our Trusted Partners

What’s in a name?​

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Your brand has a lot riding on getting your customer and prospects names right. Accurate names are key to effective personalization and also an important indicator of fraudulent and bogus web form submissions.

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Name Validation verifies first and last names using a global database of more than 1.4 million first names and 2.75 million last names, correcting common mistakes and flagging garbage before it enters your database.

How Name Validation Works

Name Parsed into Component Values

Returns validated name components in formatted order, including prefix, first name, middle name, last name and suffix.

Returns Quantitative Quality Score

A score indicating the quality of a given name, ranging from 0 (indicating the lowest quality name) to 5 (indicating the highest quality name).

Provides Identifying Name Data

Returns data for facilitating correspondence including national origin, gender, and flags for business versus personal names.

Flags Potentially Fraudulent and Bogus Names

Results returned for suspicious names include scores for potentially vulgar, celebrity, bogus and garbage names ranging from 0 to 5.

Experience Unmatched Reliability


Uptime Guarantee


Customer Support


Support Engineers

Features and Benefits of Name Validation

40-Step Process Checks, Corrects & Scores Names

Our real-time name validation and verification service corrects and then tests against a proprietary database containing millions of consumer names to determine an overall quality score.

Your business can use this score to block or deny bogus submissions from entering your sales and marketing automation platforms.

40-Step Process Checks - Name Validation

Get Your Customer’s Names Right

First impressions are everything and getting your customer’s name is a great start.

Name Validation detects whether the name is a business or person and associates gender to aid sales, call center and customer service staff to more effectively communicate with prospects and customers.

Our service corrects first and last names while identifying possible name variations and supports global personalization with accented characters often found in international names.

Keep Your CRM Clean

There is a high cost associated with bogus contacts in your CRM and business platforms.

Name Validation stops fraudulent leads at the point of entry by flagging vulgar, celebrity and garbage names. In addition, complex, compound names like “Mr. and Mrs. Jim and Susan Wilson II” are broken into individual elements for uniform name insertion.


Standardizes Data Across Internal Systems

Name Validation standardizes names in the same format to ensure you have uniformity and consistency across multiple internal systems.

Using similar name matching, duplicate records can be flagged to weed out redundant data.

Download our Name Validation one-page datasheet PDF Logo

Ready to take the next step?

For more information, or to see how quickly Service Objects can deliver for your team, schedule a chat with an expert today.

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