{"id":5311,"date":"2022-11-14T12:58:50","date_gmt":"2022-11-14T12:58:50","guid":{"rendered":"https:\/\/serviceobjects.wpaladdin.com\/?page_id=5311"},"modified":"2022-12-14T22:08:21","modified_gmt":"2022-12-14T22:08:21","slug":"lvi-test-types","status":"publish","type":"page","link":"https:\/\/test.serviceobjects.com\/docs\/dots-lead-validation-international\/lvi-test-types\/","title":{"rendered":"LVI &#8211; Test Types"},"content":{"rendered":"\n<p>Test type is possibly the most important piece to the Lead Validation International puzzle.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-card-note is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Important Note<\/strong><\/p>\n\n\n\n<p>Every call to Lead Validation International operations requires a Test Type and it is VERY important that the Test Type chosen properly fits the data for the given lead.<\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A Test Type is like a set of instructions for how a given lead should be processed. It tells the service which components (Address, Phone, Name, Email, IP Address or Business Name) should be present, which tests should be run and how to score these tests.&nbsp;<em>As such,&nbsp;<strong>if a test type is used that does not fit the given data, very unpredictable results may occur!<\/strong><\/em>&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are a large number of Test Types available to fit most needs. The following list contains the most common test types and it is&nbsp;<strong><em>highly recommended<\/em><\/strong>&nbsp;that a test type is chosen from this list as they receive the most attention and are the most fine-tuned.<br>Components for Lead Validation International are:&nbsp;<strong>Name, Address, Phone, Email, IP Address and BusinessName<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-card-note is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Important Note<\/strong><\/p>\n\n\n\n<p>Please note what information is available to you and what components are needed for each test types. If a test type does not seem right for your data, please let Service Objects know and we will assist in finding one that is.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"LVI-TestTypes-Defined\">Test Types Defined<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-table-section\"><table><thead><tr><th>Test Type<\/th><th>Description<\/th><th>Input Components<\/th><th>Optional Components<\/th><\/tr><\/thead><tbody><tr><td><strong>normal1p<\/strong><\/td><td>This test type does all tests for <br>Name, Address, Phone, Email and IP <br>Address. It limits the user to one <br>phone number.<\/td><td><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Address<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Email<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>IP Address<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><td><\/td><\/tr><tr><td><strong>normal2p<\/strong><\/td><td>This test type is the same <br>as&nbsp;<strong>normal1p&nbsp;<\/strong>but allows for a second <br>input phone number. The second <br>phone number is optional making <br>this test type more versatile.<\/td><td><!-- wp:list {\"className\":\"is-style-default\"} -->\n<ul class=\"is-style-default\"><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Address<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone 2<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Email<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>IP Address<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><td><\/td><\/tr><tr><td><strong>noip<\/strong><\/td><td>This test type tests Name, Address, <br>Phone, and Email but does NOT do <br>IP Address. This type is for clients <br>that may not be able to obtain IP <br>Addresses from their leads or are not <br>certain that the IP they collect comes <br>from the original lead. This test <br>allows an optional 2<sup>nd<\/sup>&nbsp;phone <br>number.<\/td><td><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Address<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Email<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><td><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Phone 2<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><\/tr><tr><td><strong>noipziponly<\/strong><\/td><td>This test type is the same <br>as&nbsp;<strong>normalziponly&nbsp;<\/strong>but does not <br>check IP Address and related cross <br>validation tests.<\/td><td><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Address<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone 2<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Email<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><td><\/td><\/tr><tr><td><strong>n-a-p<\/strong><\/td><td>Another common test; this test type <br>tests Name, Address, and Phone <br>only. It does not require or use <br>Emails and IP Addresses. It also <br>allows an optional 2<sup>nd<\/sup>&nbsp;phone <br>number.<\/td><td><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Address<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><td><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Phone 2<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><\/tr><tr><td><strong>n-e-i-2p<\/strong><\/td><td>This test type tests Name, Email, IP <br>Address and Phone. It does not use <br>Address or any cross referencing <br>checks using Address fields. Allows <br>optional 2nd phone.<\/td><td><!-- wp:list -->\n<ul><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Email<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>IP Address<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><td><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Phone 2<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><\/tr><tr><td><strong>n-e-p<\/strong><\/td><td>This test type does Name, Email <br>and Phone validation. It does <br>not check Address or IP Address <br>data inputs and related cross <br>validation tests<\/td><td><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone 2<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Email<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><td><\/td><\/tr><tr><td><strong>normalziponly<\/strong><\/td><td>This test type behaves similarly <br>to&nbsp;<strong>normal2p<\/strong>&nbsp;but does not do full <br>address checks. Postalcode primarily <br>used in location cross referencing.<\/td><td><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Address<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone 2<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Email<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>IP Address<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><td><\/td><\/tr><tr><td><strong>business-noip<\/strong><\/td><td>This test type acts like <br>the&nbsp;<strong>business<\/strong>&nbsp;test type but does not <br>test IP Address or related cross <br>validation tests. Allows an optional <br>2nd phone.<\/td><td><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Business Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Address<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Email<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><td><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Phone 2<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><\/tr><tr><td><strong>business<\/strong><\/td><td>This test type does all testing for <br>Name, Address, Phone, Email and IP <br>Address and adds an additional <br>element, BusinessName. This type is <br>designed to test Business to Business <br>leads. Email and IP address are <br>extremely useful in validating <br>business leads so are highly <br>recommended. However, other <br>business test types are available. <br>Residential leads (possible home-based <br>businesses) receive lower <br>scores but should still pass if the <br>data quality is high.<\/td><td><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Business Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Address<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone 2<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Email<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>IP Address<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><td><\/td><\/tr><tr><td><strong>businessonly*<\/strong><\/td><td>This test type does the same testing <br>as the&nbsp;<strong>business<\/strong>&nbsp;type but is far <br>harsher on non-business leads. This <br>type is for clients who are interesting <br>in identifying only good quality <br>business leads and home-based <br>businesses do not cut it.&nbsp;<\/td><td><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Business Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Address<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone 2<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Email<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>IP Address<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><td><\/td><\/tr><tr><td><strong>business-n-e-p<\/strong><\/td><td>This test type acts as <br>the&nbsp;<strong>business<\/strong>&nbsp;test type but does not <br>perform address or IP address checks <br>and related cross validation tests.<\/td><td><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Business Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone 2<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Email<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><td><\/td><\/tr><tr><td><strong>businessonly-noip<\/strong><\/td><td>This test type acts as <br>the same as the&nbsp;<strong>businessonly<\/strong>&nbsp;test type but does <br>not perform IP Address or related <br>cross validation tests.<\/td><td><!-- wp:list -->\n<ul><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Business Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Name<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Address<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Phone 2<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Email<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"is-style-no-bullets-indented-list wp-block-list\">\n<li>These test types account for the vast majority of all Lead Validation International usage and most clients find they suit their needs. They have been finely tuned to deliver the best possible results and will continue to get the most attention. However, some of our users will have different needs, most likely resulting from pieces of data they are unable to provide.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li><\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>*Service Objects is still working on International business data. &nbsp;Currently, the business checks work best for US and Canadian leads. &nbsp;For international leads, business and business-noip work but work similarly to the normal2p and noip test types.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"LVI-TestTypes-AdditionalAndCustomTestTypes\">Additional and Custom Test Types<\/h2>\n\n\n\n<p>There are many more test types behind the scenes and Service Objects is happy to suggest a test type (or types) that will be the best fit. If a best-fit cannot be found through existing types, we can customize a test type to fit almost any data set. Please contact&nbsp;<a rel=\"noreferrer noopener\" href=\"mailto:support@serviceobjects.com\" target=\"_blank\">support@serviceobjects.com<\/a>&nbsp;for more information.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-card-note is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Important Note<\/strong><\/p>\n\n\n\n<p>Again, please note what information is available to you and what components are needed for each test types. If a test type does not seem right for your data, please let Service Objects know and we will assist in finding one that is.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Test type is possibly the most important piece to the Lead Validation International puzzle. Important Note Every call to Lead Validation International operations requires a Test Type and it is VERY important that the Test Type chosen properly fits the data for the given lead. A Test Type is like a set of instructions for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":4714,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5311","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LVI - Test Types<\/title>\n<meta name=\"description\" content=\"Test type is possibly the most important piece to the Lead Validation International puzzle. 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