Test type is possibly the most important piece to the Lead Validation International puzzle.

Important Note

Every call to Lead Validation International operations requires a Test Type and it is VERY important that the Test Type chosen properly fits the data for the given lead.

A Test Type is like a set of instructions for how a given lead should be processed. It tells the service which components (Address, Phone, Name, Email, IP Address or Business Name) should be present, which tests should be run and how to score these tests. As such, if a test type is used that does not fit the given data, very unpredictable results may occur! 

There are a large number of Test Types available to fit most needs. The following list contains the most common test types and it is highly recommended that a test type is chosen from this list as they receive the most attention and are the most fine-tuned.
Components for Lead Validation International are: Name, Address, Phone, Email, IP Address and BusinessName.

Important Note

Please note what information is available to you and what components are needed for each test types. If a test type does not seem right for your data, please let Service Objects know and we will assist in finding one that is.

Test Types Defined

Test TypeDescriptionInput ComponentsOptional Components
normal1pThis test type does all tests for
Name, Address, Phone, Email and IP
Address. It limits the user to one
phone number.
  • Name
  • Address
  • Phone
  • Email
  • IP Address
normal2pThis test type is the same
as normal1p but allows for a second
input phone number. The second
phone number is optional making
this test type more versatile.
      • Name
      • Address
      • Phone
      • Phone 2
      • Email
      • IP Address
      noipThis test type tests Name, Address,
      Phone, and Email but does NOT do
      IP Address. This type is for clients
      that may not be able to obtain IP
      Addresses from their leads or are not
      certain that the IP they collect comes
      from the original lead. This test
      allows an optional 2nd phone
      number.
      • Name
      • Address
      • Phone
      • Email
      • Phone 2
      noipziponlyThis test type is the same
      as normalziponly but does not
      check IP Address and related cross
      validation tests.
      • Name
      • Address
      • Phone
      • Phone 2
      • Email
      n-a-pAnother common test; this test type
      tests Name, Address, and Phone
      only. It does not require or use
      Emails and IP Addresses. It also
      allows an optional 2nd phone
      number.
      • Name
      • Address
      • Phone
      • Phone 2
      n-e-i-2pThis test type tests Name, Email, IP
      Address and Phone. It does not use
      Address or any cross referencing
      checks using Address fields. Allows
      optional 2nd phone.
        • Name
        • Phone
        • Email
        • IP Address
        • Phone 2
        n-e-pThis test type does Name, Email
        and Phone validation. It does
        not check Address or IP Address
        data inputs and related cross
        validation tests
        • Name
        • Phone
        • Phone 2
        • Email
        normalziponlyThis test type behaves similarly
        to normal2p but does not do full
        address checks. Postalcode primarily
        used in location cross referencing.
        • Name
        • Address
        • Phone
        • Phone 2
        • Email
        • IP Address
        business-noipThis test type acts like
        the business test type but does not
        test IP Address or related cross
        validation tests. Allows an optional
        2nd phone.
        • Business Name
        • Name
        • Address
        • Phone
        • Email
        • Phone 2
        businessThis test type does all testing for
        Name, Address, Phone, Email and IP
        Address and adds an additional
        element, BusinessName. This type is
        designed to test Business to Business
        leads. Email and IP address are
        extremely useful in validating
        business leads so are highly
        recommended. However, other
        business test types are available.
        Residential leads (possible home-based
        businesses) receive lower
        scores but should still pass if the
        data quality is high.
        • Business Name
        • Name
        • Address
        • Phone
        • Phone 2
        • Email
        • IP Address
        businessonly*This test type does the same testing
        as the business type but is far
        harsher on non-business leads. This
        type is for clients who are interesting
        in identifying only good quality
        business leads and home-based
        businesses do not cut it. 
        • Business Name
        • Name
        • Address
        • Phone
        • Phone 2
        • Email
        • IP Address
        business-n-e-pThis test type acts as
        the business test type but does not
        perform address or IP address checks
        and related cross validation tests.
        • Business Name
        • Name
        • Phone
        • Phone 2
        • Email
        businessonly-noipThis test type acts as
        the same as the businessonly test type but does
        not perform IP Address or related
        cross validation tests.
          • Business Name
          • Name
          • Address
          • Phone
          • Phone 2
          • Email

          Additional and Custom Test Types

          There are many more test types behind the scenes and Service Objects is happy to suggest a test type (or types) that will be the best fit. If a best-fit cannot be found through existing types, we can customize a test type to fit almost any data set. Please contact support@serviceobjects.com for more information.

          Important Note

          Again, please note what information is available to you and what components are needed for each test types. If a test type does not seem right for your data, please let Service Objects know and we will assist in finding one that is.